FORE is an awareness campaign that educates people about the environmental impact of golf courses and how they can prevent any more destruction. My theory is that color television brought on the concept of what many call “Augusta National Syndrome” in which all golf courses have to be a lush green color in order to play. The lush green color is created from poor environmental stewardship. The campaign was created to help the consumer, the golfer, and the everyday person to understand that we can change the future for golf courses. With the help of everyday people golf courses can become the natural green scapes that were wildlife abundant once again.
Through my research, I discovered that there were 4 main topics to address that golf courses would impact; wildlife, water, land clearing, and chemical applications.
The FORE logo was created to bring the campaign together. I used the Gotham font because of the round “O” the orange I used to exemplify hazard or caution.
I created a 4 poster series (24x36) that explained each of the 4 main topics of the awareness campaign. Each of the poster states a fact about the topic. The background of each poster is the number that the fact states. For example, in the water poster it states, “One Olympic sized swimming pool holds 660,000 gallons of water. 3,376 Olympic swimming pools is the amount of water the golf courses on the East Coast use per day.” In the background of this poster I created a tiny swimming pool vector that I repeated 3,376 times.
In addition to the poster series I created tear off note cards that can be returned to the golf course. I created a note card that went with each poster in the series. The note card can be filled out to voice concern to the local golf course.
FOREnature.com was built to help people find more information on the topic of golf course pollution. Golf is a multi-billion dollar industry. There is not a lot of information to be found on how it is harmful to the planet. By creating a website, I hope to bring all of my research together to one place that is easily accessible.
For the exhibit, I did not want to scare anyone away. I wanted to get people to come to the table that would not ordinary do so. I built a mini golf course hole in the shape of an “F” to get people to read more information.
13,537,890 lbs of pesticides are used annually on the East Coast.
3,376 Olympic swimming pools is the amount of water that East Coast golf courses use per day.
Impact On Wildlife
3,280 red-tailed hawks were killed in the United States under the depredation permit.
On average 25,000 trees are cleared to create one golf course.
The Messenger's Unlikely Journey
The Messenger’s Unlikely Journey is a fairytale based on a conservation area called Bebe Woods located in Falmouth Massachusetts. I created a series of magical directions using three different methods. First, typography only. Second, image only. Third, typography and image together.
I created the illustrations and the story of the Messenger’s Unlikely Journey based on what I found within the magical forest. The conservation area is located with within an artist community so it is very common to find the artist’s work throughout the forest. There is a local farm next to the conservation area and one of the trails in the forest leads to a Llama pen on the adjacent farm. Follow along in “The Messenger’s Unlikely Journey” and maybe you can find the King Llama on your next visit to Falmouth, Massachusetts.
After the story was written, the illustrations were drawn and painted to fit the story. Once painted the illustrations were then scanned and formatted into a book that could be printed in paperback form.
Retreat is a branding project for getaway virtual glasses. The glasses can be used to virtually send you on a retreat without having to pack your bags. The viewer can choose adventure or relaxation depending on what they would like their retreat to be.
Based on research and development the brand Retreat was formed. The logo was developed through the idea of a retreat being a getaway from point A to point B. The brand colors that were used are geared more toward a female target audience. The package design included an informational packet and a box with a sleeve for a cover, and a box that holds the glasses inside.
A brand book and process book was created to explain how each element was created and how it should be used in the future for the brand. The website further exemplified the brand by using the same typography, vector elements, and colors.
An app named Roots inspired by heirloom vegetables to notify the gardener of when to plant vegetables, if the weather may be a problem, as well as a calendar to add the vegetables to be planted.
The prototype was created in InVision
SAGE- Strategic Management & Consulting
SAGE Strategic Management and consulting is a new consulting firm in Mashpee, MA. SAGE wanted help to create a fresh new brand that would show knowledge, expertise, and wisdom in their field.
An owl is the universal symbol for wisdom and the color purple symbolizes power and ambition. Using elements of the owl such as the “eye brows” the SAGE logo was created.
Scram is an interactive e-magazine that utilizes links and video to add to the text content of the magazine. Scram is an off-grid living magazine filled with tips and tricks for living on the homestead.
An E-Magazine, meant to be read on the IPAD. I used Invision to create the prototype.
You can view it here- http://projects.invisionapp.com//share/PNBNIJLEU
Sand Wedge Bistro
A freelance branding project for the Sand Wedge Bistro. Located in Mashpee Massachusetts.
The branding project included creating a logo, a chalkboard design, and a menu for both a Quick 9 as well as sitting and dining.
Create three GIF's
- One letter
All were created in after effects
A project to create simple banners which a touch of movement.